OUR SUCCESSFUL LEGACY

The Safal Group of Companies is one of the most trusted names in the Real Estate industry. Over the past two decades we have added many gems to Mumbai’s shining skyline. Business expertise and dedication are the key reasons of our Group’s success. Every customer knows us for our best in class quality benchmarks that we strictly adhere to. Our team consists of experienced professionals who constantly strive to achieve higher standards in building trust, quality, transparency and customer satisfaction with all our projects.

3
DECADES OF BUILDING TRUST
10 +
AWARDS WON
31
LANDMARK PROJECTS
1.4
MILLION SQ. FT. DELIVERED
2900
HAPPY AND SATISFIED FAMILIES
1.6
MILLION SQ.FT. UNDER CONSTRUCTION
6.1
MILLION SQ.FT. UPCOMING

OUR HISTORY

The Safal Group owes its origin to Shri Vinod G Asrani, a born visionary, who carved a success story waiting to take shape in the Real Estate domain in 1994.

With a legacy of rich tradition that spans over two decades, the Safal Group has marched ahead with the zeal of a leader. Ever since it was created, the Safal Group has always stayed true to its values of Quality, Customer First, and Honesty.

Today, Safal stands as an epitome of quality, having already completed close to 2900+ houses across Mumbai & Navi Mumbai, and now aiming to reach the sky. The group plans to build a future where everybody can fulfill their dream of owning a house.

We believe in putting expertise both global as well as local to use, we know that the cost is forgotten quickly and the quality is remembered for long. In continuation of our aim every new project excels the previous one in design and details.

"THE CUSTOMER IS OUR PROFIT REST EVERYTHING ELSE IS AN OVERHEAD"

Late Shri. Vinod G Asrani

FOUNDER
This very saying was the core principle of late Shri. Vinod G. Asrani, who with a heart of gold conceived THE SAFAL GROUP on the 18th of September, 1994. A thorough gentleman & a kind hearted humanitarian, Shri Vinod Asrani propelled the growth of The Safal Group in the real estate segment with the mantra “Give your customers a space to live their dream”.

This humanitarian quality of his won him many hearts in his entire life and till now he is known as a man who had the vision to give everyone a home where one could live a life they always dreamt off. He was that captain, who would not desert his ship in rough weather, rather will sail his ship through it & emerge a true leader. He continues to be a virtual lighthouse.

Smt. Manju Vinod Asrani

CO-FOUNDER
A leader is one who takes everybody together & marches towards excellence.

Smt. Manju Asrani along with Shri Vinod Asrani embarked on the journey of The Safal Group. A pillar of the family & a business partner, she handled behind the scene operations of The Safal Group. With her intelligence she supported the young blood to come into the team and also took major decisions for the company’s benefit.

Shri. Sanjay Vinod Asrani

CHAIRMAN
The eldest son of Shri. Vinod G Asrani, Sanjay Asrani has taken guard at The Safal Group. With leadership qualities in his DNA, Sanjay Asrani is an icon of principles, endurance & success.

He embodies the rich heritage of The Safal Group and has taken the responsibility to project the company at global horizons. He can foresee opportunities in the dark and has the courage to take the un-trodden path & the power to carve a success story for The Safal Group. He believes…..Leadership is not a position or a title, it is an action lead by example.

Shri. Varun Vinod Asrani

MANAGING DIRECTOR
Shri. Varun Asrani believes in the saying “ Actions speak louder than words “ , signifies the quality of precision with swiftness. The youngest son of Shri Vinod Asrani, Varun has taken charge of Safal Group and its diversified businesses across various domains.

He has in him tremendous management skills which enable him to take apt decisions during every stage of company’s development.

A proper blend of youth & experience with a “never say no” attitude sets Varun Asrani as an ideal inspiration within The Safal Group and for business associates especially entrepreneurs. A true leader in every sense Shri Varun promises to create assets which will for sure raise the groups standards at global levels.

Shri. Umesh K Atwal

CHIEF SALES OFFICER
A professional entrusted with strategic sales leadership and revenue delivery responsibilities across diverse business lines and channels. In this pivotal role, there is a focus on directing and managing market competitiveness, pricing, compensation, distribution, channel strategies, and overall sales leadership to ensure maximum profitability and growth aligned with the company's vision and values.

THEY SAY THE BEST IS YET TO COME, BUT WE BUILD ONLY BEST

  • 27 Years and Counting

    Starting with a small set of apartment buildings, we have grown to residential and commercial high rises in our cities downtown.

  • State of the Art Designs

    Our team of architects and designers have created award winning designs. We will work with you to develop the distinctive look you envision. Make sure to check out our completed projects.

  • MVA Charitable Trusts

    A portion of our annual earnings is invested to non-profits to help make a difference in our community.

CORE VALUES

QUALITY

Safal Group stands for Quality. From Design to Development to Delivery… anything & everything has to be of the highest possible standards, at all times. Everyone associated with the Safal Group breathes the value of the highest standards of quality

CUSTOMER IS GOD

At Safal Group, our customers is are family. Every day at Safal Group, people work efficiently towards customer delight by displaying a high level of reliability & integrity on every project.

HONESTY

At Safal Group, we practice total transparency while conducting any transaction with our customers. The entire team at Safal Group has imbibed the quality of integrity & strive hard to complete each project on time.

COMPANY PHILOSOPHY

Hard Work & Smart Work together only can help us achieve the pinnacle of success. An uncompromising approach towards delivering the products with the highest standards of quality & precision. A dedicated focus on creating world-class real estate projects, while ensuring that our principle to deliver with superior quality, within budget, on time, with sufficient safety measures in place and high standards of cleanliness never gets ignored.

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VISION

To be, the most trusted and highly respected Real Estate Company which brings about a revolution in the current real estate market, by changing the perception of people towards quality, by pioneering innovative projects and exceeding our customers’ expectations. The Safal Group propose to create more than 20,000 houses in the coming decade.

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